Marketing Ideas

So right now, your jobs are either essential or non-existent. You will either have lots of free time or no free time at all! For those that have no free time, you are AMAZING and we are so very grateful for all that you do!

For those that are deemed non-essential....This is your moment!

A few years ago, I was in a business group that met every other week for lunch. There were people from different industries and we networked together. We also took turns speaking. When my turn came around, we talked about marketing your business. To this day, it was one of my favorite discussions.

I broke everyone into groups of 3 or 4 people. I had written down each industry in our group on a slip of paper. The rules were easy. 1 person from each group would draw a profession and it could not be the profession of anyone in that small group. Then, each group had 15 minutes to come up with a marketing idea for that business.

What this accomplished was "thinking outside of the box". So very often, we get stuck in our own profession..thinking that this is the only way that we can do things. But this showed that sometimes, you can ask others for help and come up with some really cool ideas!

Here are a few of the examples:

A florist that records peoples reactions to receiving flowers. Small segments that show the smiles that come from that...with the tagline of "Who will you make smile today?"

A bank that offers group classes for kids on how savings and checking accounts work. Or for older kids, how to open an account and balance a checkbook.

A cabinet maker that showcased the storage and drawer options for different generations by creating an Instagram account and showcase before and after images.

So while you have time on your hands...

Ask your friends. Hold a virtual session and talk to them about your business. What do you want to do? Use the time that you have RIGHT NOW to make the decisions for where you want your company to go. Get some out of the box thinking and be creative! It will pay off for your business!